Website redesign without losing the rankings and traffic you already have.
A rebuild that starts from what your current site already earns — the pages that rank, the links that point at you, the forms that convert — and protects it through the switch.
The conversations that usually lead here.
“It looks like 2017.”
The design is dated, the mobile layout is an afterthought and the team is embarrassed to send the link.
“The last redesign killed our traffic.”
URLs changed, nothing was redirected, and rankings took a year to recover.
“Four developers have touched it.”
Nobody knows what half the plugins do.
Built for teams like these.
Companies whose site is four or more years old and no longer reflects the business.
Businesses that changed positioning, products or markets since the site was built.
Marketing teams inheriting a site patched by several developers.
Groups merging brands or sites after an acquisition or rebrand.
What we deliver, in plain terms.
Content and SEO audit
which pages rank, which earn links, which convert, which can go.
Information architecture
a page map and content plan agreed before design starts.
301 redirect map
every URL that changes is mapped and tested so rankings and links survive.
Design and build
on the platform that fits your team — WordPress, Shopify, Astro or Next.js.
Content and media migration
moved, cleaned and re-optimised; no broken images or missing pages.
Analytics continuity
GA4, Search Console and conversion tracking carried over and verified.
Pre-launch checklist
redirects, metadata, structured data, forms, speed and accessibility checked page by page.
Post-launch watch
30 days of monitoring rankings, errors and Search Console reports, with fixes included.
From first call to launch.
Audit
We measure what the current site earns and list what must be protected.
Plan
Page map, content plan, redirect map and a fixed-price scope.
Design and build
New templates on a staging site, reviewed weekly against the plan.
Switch and watch
Launch with redirects and analytics in place, then 30 days of monitoring.
Tools and platforms we use for this
Fixed price against a written scope.
Typical range, depends on platform and page count. Timeline six to ten weeks. Your proposal will be exact.
The price depends on the number of templates and pages, integrations, content migration and custom functionality. We scope all of it on a 30-minute call and send a written proposal with a fixed price and a dated schedule.
Questions we get about this service.
Will we lose search rankings?
A redesign done without a redirect map and a content audit often does. That is why both come first in our process. Pages that rank keep their URLs or are redirected one to one, and we watch Search Console for 30 days after launch.
Can we keep our current platform?
Often, yes. If the platform is right and the problem is the theme, the content or the plugins, a rebuild on the same platform is cheaper. If the platform is the problem, we say so and quote the migration.
How long does a redesign take?
Typically six to ten weeks, depending on the number of templates and how much content is rewritten. The proposal includes a dated schedule.
Do we need new content?
Some. The audit shows which pages work as they are and which need rewriting. We can write or edit copy as part of the scope, or work with your team or agency.
Tell us what’s broken, or what you’re building.
A 30-minute call, no pitch deck. If we’re not the right fit we’ll say so and point you somewhere better.
Typically replies within one business day.
No newsletter, no sales sequence. One reply from the person who would do the work.
